Guide to Media Events

If you’re looking to promote your company or launch a new product, a media event is a fantastic way to create brand buzz. As these events will naturally come with publicity, it is essential to make sure your media event stands out from the crowd. There are a range of types of media events that you can host to make a lasting impression.

Types of Media Events

A media event is an event designed to boost the publicity surrounding an upcoming product, activity, or event. It can also refer to an event that garners a large amount of coverage by mass media, even if the media coverage was unplanned.

Often, a media event takes place during a news conference, a planned speech, an anniversary, photo ops, an award ceremony, or a product launch. Media launches, press conferences and pseudo-events are three examples of media events. 

What Is a Media Launch?

A media launch, or press launch, is a form of media event where something like a product, event, or exhibition first gets introduced to the public. Journalists will receive invitations to cover these events. One popular subset of media launches is product launches, which we’ll describe later.